A Product Design Process Checklist

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1

THE JOB STORY

Use the jobs-to-be-done framework to identify the problem your users need to be solved.

TOOLS

EVERNOTE

Write assumptions

DONE?

2

FLIRT WITH USERS

It’s time to see how wrong you were and gain deep insights into the problem you’re solving.

TOOLS

EVERNOTE

Document insights

GOOGLE DOCS

Info on each user

DONE?

3

FEED YOUR BRAIN

The goal now is to become the world's leading expert on your particular problem.

TIPS & LINKS

Start with the basics before going deep in specific directions or looking into new developments in the industry.

Analyse current solutions. What's nice? What sucks? What can you steal?

Get in the field, experience the problem firsthand. Suffer so you can understand your users better.

TOOLS

QUORA

Talk to experts

DONE?

4

EUREKA

Yes, the "I'm an awesome creative!" part.

DONE?

5

SHOOT YOUR BABIES

The sad part where you curate and cull your ideas.

TIPS & LINKS

List all the viable solutions and vote on what to pursue. Kill the rest.

Gut check. Design is an art as well as a science. What do you feel you should pursue?

It's time to refine the survivors into fully fledged concepts.

List out your assumptions on each solution and figure out how you might test them.

DONE?

6

MOCK IT UP, OR FUCK IT UP

Prototyping is all about learning, not nailing it in one shot.

TIPS & LINKS

Don't be perfect, make it good enough to get the idea across.

Focus on the 20% functionality used 80% of the time.

TOOLS

KEYNOTE

Explainers and prototypes

POP

Sketches to prototypes

INVISION

Med-Hi fi prototypes

DONE?

7

TEST AND ITERATE

See what works well and what doesn't, then try to nail it with the next prototype.

TIPS & LINKS

What users can and can't tell you.

What data can and can't tell you.

Repeat steps 5-7 until you have something that works.

TOOLS

HOTJAR

See what users do in app

TRY MY UI

Usability testing service

DONE?

8

DESIGN...

It's never finished, so we build an MVP and keep improving it.

TOOLS

SKETCH

Build dope interfaces

ATOM

Code dope stuff

DONE?

That's about it! Go take over the world!